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Lecture

The Politics of Popular Culture: Part 3

3 Pages
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Department
Popular Culture
Course Code
PCUL 1F92
Professor
Scott Henderson

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PCUL1F92 Section 1: Tuesday, October-11-11 * This class was a continuation of the lecture from Thursday October 6, 2011. Commodification • Everything, including culture, is turned into a saleable commodity. Even our past times are for sale. • “Commodity Fetishism” – influence from Marx in reference to.  Notion that we get our identity and sense of worth through what we own. • “Exchange value deceptively takes over the functions of use value” – Adorno  What something is worth on the market becomes its value, not what it’s really worth – not the ‘heart’ of its worth.  e.g. Hammer – monetary value = wood, metal it was made out of, transportation costs. Concert Tickets *image of concert tickets – The Police tickets vs. Tegan & Sara tickets What do we actually get when we buy a concert ticket? We pay $92 for tickets to see The Police and $25 to see Tegan and Sara. Ultimately these are just pieces of paper. We can’t exchange our tickets after the event. Why the cost difference? Exchange Value? • What do we actually get with a concert ticket. • Experience, but nothing of actual physical value. No literal value. • Sometimes the more we pay, we might actually get less. Exchange Value vs. Use Value • How is a cultural commodity valued? • How do they have monetary value and distinction that is far above their use value?  Where all we got was a piece of paper with information on it and the ‘memories’ associated with the experience of attending a concert. We can’t actually exchange that for other goods. • Marx distinguishes between exchange value (what people will pay) and use value (what it is actually worth in terms of use) • Focus on this suggests [the Marxist] political leanings of Frankfurt school. Politics • For Leavis and other mass culture theorists, threat is to social and cultural power of the elite. • For Frankfurt school, the threat is from the elite – those in power. o See mass culture as a way of maintaining their power through forms of social coercion. • Both sides would argue that mass culture is a distraction. PCUL1F92 Section 1: Tuesday, October-11-11 Leisure Time • Culture industry organizes leisure time in the same way that the workplace organizes work time. • e.g. even their enjoyment is structured. Movies can be predicted within two minutes of watching the beginning, songs are structured. iPhones, Blackberries, iPads are modern examples of how work and leisure are so closely integrated nowadays. • ‘Escape’ from structured aspects of work is itself highly structured and standardized. Adorno: “On Popular Music” • Written in 1941 • Defines role of culture industry in relation to forms of popular music (mainly ‘Tin Pan Alley’ at that stage). • Makes three broad claims. • Interestingly, we see these echoed in ‘F**k S**t Stack’. 1)Standardization - Adorno notes that popular music is standardized, no different than the way that cars are churned out. There’s a certain length of song,
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