* this class was a continuation of the lecture from thursday october 6, 2011. Everything, including culture, is turned into a saleable commodity. Even our past times are for sale: commodity fetishism influence from marx in reference to. Notion that we get our identity and sense of worth through what we own: exchange value deceptively takes over the functions of use value . What something is worth on the market becomes its value, not what it"s really worth not the heart" of its worth. E. g. hammer monetary value = wood, metal it was made out of, transportation costs. *image of concert tickets the police tickets vs. tegan & sara tickets. We pay for tickets to see the police and to see tegan and sara. We can"t exchange our tickets after the event. Exchange value: what do we actually get with a concert ticket, experience, but nothing of actual physical value.