PCUL 1F92 Lecture Notes - Parkour, Action Hero, Semiotics
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PCUL1F92 Section 1: Tuesday, October-25-11
** Continued from last lecture’s presentation
Science of Analysis?
•An attempt to identify codes of representation.
•Scientifically, to link them back to human nature – how humans
organize the world.
•Codes, while present, do not always convey the same message.
(The heart of what we are doing in Popular Culture Analysis)
•Considers these structures with greater relation to culture.
•Demonstrates how a culture might organize its communication
•Therefore reveals to us much about the organizing culture itself
•Its values and ideals that shape representations.
•There’s a recognition that there is more going on between the
interaction of people and the material things they encounter on a day-
o**This could show up on the exam.
•The underlying meaning of texts/media does have power, through
analysis we can see what wider themes and cultural values are
**Watch clip of “Casino Royale” (Martin Campbell, 2006) **
- Incorporates parkour and action elements.
- Upon analysis, how do these reinforce certain cultural ideals?
- Themes in Bond Movies: issues of capitalism and colonialism – the
developed world vs. the undeveloped world.
- In a chaotic scene in Madagascar, Bond is a source of order.
- Western values and order (represented by Bond) take preference over
this sort of disorderly world that is Madagascar.
- Contrast of man running vs. Bond in the machine chasing him.
- Contrast of man timidly climbing crane structure, Bond confidently
climbing the outside.
- Does show Bond is in trouble, but will reassert Bond’s dominance.
- Madagascar-man uses parkour skills to escape. James Bond asserts his
masculinity and dominance (breaking through walls).
•Codes used to assert the validity of Bond Colonialismthe film
Industry, which all share these values.
•Codes used to organize specific scene reveal wider cultural themes.
•Scene is predictable in relation to a Bond film.
•Reinforces ideals around Bond and the action hero.
•Also reveals wider cultural themes.
•The ideals of Western culture seen as organized, clean, ‘better’.
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