PCUL1F92 Section 1: Tuesday, October-25-11
** Continued from last lecture’s presentation
Science of Analysis?
• An attempt to identify codes of representation.
• Scientifically, to link them back to human nature – how humans
organize the world.
• Codes, while present, do not always convey the same message.
(The heart of what we are doing in Popular Culture Analysis)
• Considers these structures with greater relation to culture.
• Demonstrates how a culture might organize its communication
• Therefore reveals to us much about the organizing culture itself
• Its values and ideals that shape representations.
• There’s a recognition that there is more going on between the
interaction of people and the material things they encounter on a day-
o **This could show up on the exam.
• The underlying meaning of texts/media does have power, through
analysis we can see what wider themes and cultural values are
**Watch clip of “Casino Royale” (Martin Campbell, 2006) **
- Incorporates parkour and action elements.
- Upon analysis, how do these reinforce certain cultural ideals?
- Themes in Bond Movies: issues of capitalism and colonialism – the
developed world vs. the undeveloped world.
- In a chaotic scene in Madagascar, Bond is a source of order.
- Western values and order (represented by Bond) take preference over
this sort of disorderly world that is Madagascar.
- Contrast of man running vs. Bond in the machine chasing him.
- Contrast of man timidly climbing crane structure, Bond confidently
climbing the outside.
- Does show Bond is in trouble, but will reassert Bond’s dominance.
- Madagascar-man uses parkour skills to escape. James Bond asserts his
masculinity and dominance (breaking through walls).
• Codes used to assert the validity of Bond Colonialismthe film
Industry, which all share these values.
• Codes used to organize specific scene reveal wider cultural themes.
• Scene is predictable in relation to a Bond film.
• Reinforces ideals around Bond and the action hero.
• Also reveal