** video advertisement for apple you"ll see why 1984 won"t be like 1984" . The apple image: originally carved out a niche among creative" types, e. g. capabilities in graphic designs in studios, etc. However using low angle and shadows now connotes a creepy" chair. **image of a cute puppy** **image of a violent, scary dog** Both images denote dogs", but the connotations are very different. **played clip of like a virgin" one version by madonna, one version by the lords of the new church ** A song can tell us one thing story, etc. However the genre, rhythm can connote very different things. The lords of the new church"s cover of the popular madonna song seems more satirical in nature. ** images of the ipod classic, the iphone, the ipad, the imac ** All white, resembles the product, sleek, consistent branding. What does it connote? ipod and image ipod"s arrival 10 years ago helped to reposition apple.