PCUL 1F92 Lecture 22: Consuming Popular Culture.docx
20 Nov 2014
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Take up of quiz november 11th: the highway of heroes is an illustration of interpellation because: a. Context of representation, contexts of production: military-industrial-complex + american industrial-entertainment complex (see operation. Context of meaning making: presentation: broadcast tv: 10-miunte packages between commercial breaks, newspaper: headline, captions, visual perspective, e. g. Harris vows to rid streets of pushy beggars, squeegees (pg. 81) Framing reality ( the meaning is narrowed down) Context of meaning making: minority presentation: negative or stereotypical representation reflects and reinforces existing marginalization, political empowerment depends in a part on changing how marginalized and minority groups are represented, structural contexts as well as content and presentation. B-boy or b-girls taking over their representations (changing the concepts and contexts of representation. Challenging negative representations: people with disabilities being models, challenging us to rethink negative assumptions and stereotypes. Who gets to speak for themselves and for someone else, and challenging the social hierarchy.
