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Lecture

Race and Identity


Department
Popular Culture
Course Code
PCUL 1F92
Professor
Scott Henderson

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PCUL1F92 Section 1: Thursday, January-19-11
Race & Identity
The Case of Hip Hop Culture
Identity
‘Language’ of media works to shape our identity.
oThis is what he was doing through the “Some Like it Hot”
example.
Meant to show classic Hollywood structures of the male
gays.
How women’s bodies are fragmented and objectified.
This also creates subject positions – our place in the pop culture
construction.
Also in non-mass mediated example.
Shopping malls can be encoded as a ‘gendered’ space.
oArchitecture, imagery, ‘flow’, signage, etc.
Their codes work to ‘produce’ a certain kind of subject, which tends to
be gendered.
oOur position is articulated before we even arrive.
e.g. we don’t have control to follow what we want in a film,
can’t move the camera.
The Way it is?
Key in analyzing popular culture representations.
Culture is structured and negotiated.
We need to recognize these wider forces that give it shape.
Race and Representation
concern again is with aesthetics.
The codes and structures of popular culture.
Recognizing the mainstream codes can allow us to identify approaches
that deviate from them.
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PCUL1F92 Section 1: Thursday, January-19-11
oGives us a voice in popular culture.
oTo deviate from audience expectations, you need to first
understand them.
This allows other subjectivities to emerge.
Hip Hop Culture
A unique pop culture form.
oVery recognizable form.
One that possibly gives voice to black cultural experience.
oWe don’t want to have totalizing experiences.
e.g. there is not one uniform ‘black culture’.
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