PSYC 2P30 Lecture Notes - Lecture 10: Ambivalent Sexism, Elaboration Likelihood Model, Persuasion

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Definition: an evaluation of a person, object, or idea: positive, negative, ambivalent, neutral. Ambivalent sexism (glick & fiske, 2001: hostile sexism (- belief, benevolent sexism (+ belief) Fem response: well, my preference is to get people together, to talk through whatever issues are on the table, and to come to some consensus about the decisions that have to be made. Sometimes people have to be encouraged to speak up, and i"ll do y best to give them that opportunity. I like to have plenty of input rom the people who work with me. Masc response: there is no question about it, i like to be the boss. I let people know what"s expected of them, and i"m able to lean on people if they lag behind. But i"m also quick to spot talent and to promote people who deserve it and who will do their best for me.

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