PSYC 2P30 Lecture Notes - Lecture 8: Theory Of Planned Behavior
23 Nov 2016
School
Department
Course
Professor
Document Summary
An evaluation of a persons, object, or idea. Theory that says there are two types of sexism. An attitude contains three components : affective, behavioural, cognitive. Cognitive based belief properties of an attitude object. Behaviourally based how one behaves toward an attitude object. Richard la pierre went on a sightseeing tour across america with a chinese couple. At this time chinese people were often targets of prejudice. Out of the 251 places they visited, only one refused to served them. Then he sent a letter asking if they would served a chinese visitor. Response were not the same as the behaviour. Theory that says the best predictor of behaviour is a person attitude. Theory of planned behaviour useful in understanding why people often don"t use caution during sex. Persuasive communication speech, or tv ads) advocating a particular side of an issue. Yale attitude change approach study when people are more likely to be change.
