SOCI 1F90 Lecture Notes - Lecture 1: Propaganda Model, Feminist Theory, Symbolic Interactionism
23 Mar 2017
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Document Summary
Sociological perspectives on mass media: functionalism, symbolic interactionism, post structuralism, feminist theory, con ict theory. Lecture 1: views mass media as vehicles used by the rich and powerful to control the masses and to reinforce their false consciousness. The propaganda model asserts that since the dominant media are commercial enterprises, their content will re ect the interests of the rich and powerful. Content provided is not simply providing information but, rather, actively creating content that appears to be truthful and accurate but is instead an intentional manipulation of the facts to promote a particular position or worldview. Feminist theory has pointed out that the positions and / or world views perpetuated in mass media often draw on gendered and misogynistic (the hatred or deep dislike of women) beliefs, values, and traditions. Mass media (as a patriarchal institution) plays a very important role in our perceptions/understandings of masculinity and femininity and ultimately toward shaping our behaviour toward each other.
