Mass Media – print, radio, television, and other communication technologies
- Of the 8,760 hours in a year, the average American spends 3,440 of them (39.3%) interacting with the
mass media. People spend more time watching television, listening to the radio, going to the movies,
reading newspapers, playing CDs, using the Internet, and so forth, than they do in any other single
endeavor, including sleeping, working, eating, or talking with friends and family.
- The average American spends a total of $685.18 on the mass media each year.
- The mass media are significant agents of socialization. Much of reality—including clothing and hair
styles, as well as one’s hopes, dreams, aspirations, and fears—are generated by the media.
• Media concentration refers to the tendency of the media industries to cluster together in groups with
the goal of enhancing profitability. Examples of big media conglomerates include:
News Corp – includes Avon Books; British Sky Broadcasting; Fox Broadcasting Company; Fox News
Channel; Fox Television Stations; FX Networks; HarperCollins; Los Angeles Dodgers; New York Post;
William Morrow Publishing
AOL Time Warner – includes America Online; Atlanta Braves; Atlanta Hawks; Book of the Month Club;
Cartoon Network; CNN; Sports Illustrated; Fortune; In Style; Little, Brown and Company; New Line
Cinema; Parenting; People; Southern Living; TBS Superstation; Time; Turner Network Television; Warner
Brothers Studio Stores; Warner Music Group; World Championship Wrestling
Walt Disney – includes ABC Radio and Television Networks; Discover magazine; Disneyland Resort; Go
Network; Hyperion Books; Los Angeles magazine; Miramax Films; Walt Disney Studios; The Disney Store;
Mighty Ducks of Anaheim; Anaheim Angels; Touchstone Pictures; also, partial owners of ESPN, Lifetime
TV, E! Entertainment TV, and the History Channel