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Lecture 3

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Brock University

SOCI 2P10 October 1, 2012 Browne and Keely – multiple choice Seminar readings – multiple choice On what we have learned til now *** know names Short answer/long answer -> mainly from lecture Write in pen Multiple choice – 10 ->2pt each Mass Communication vs. Mass media  MC: the transmission of messages by a person or group through a device to a large audience (e.g. posting flyers about an upcoming protest)  MM: devices designed to communicate messages Media  Communication of ideas go as far back as the upper Paleolithic era -> paintings in caves  The ability to truly reach a mass audience started with Gutenberg’s printing press (1450)  Mass communication -> even more possible with the advent of newspapers, telegraph, moving pictures, TV, and internet. Traditional vs. New Mass Communication  Traditional (radio, newspaper, TV) o Push content to their audience  New (internet) o Enable consumers to pull content that they are interested in  Even traditional forms of mass communication technologies allow for the audience to pick and choose what they want to pay attention Cell Phones  2002- # of people with cell phones worldwide surpassed with number with fixed phone lines  Cell phones “give sers the impression that they are constantly connected to the world outside and therefore less alone” (Srivastava)  Loosing cell phone described by 46% of cell phone users in a study from UK as a form of bereavement (grieve) [Ravelli and Webber]  Allow individuals to stay connected but: o Criticism:  Poor spelling and grammar SOCI 2P10 October 1, 2012  Distraction from tasks that require concentration  The demise of intimate face-to-face relationships  Work-to-home conflict – problem with relationships Srivastava (2005)  There are four classic facets to the sense of belonging for humans (family, place, country and race) o Place: mobile technology -> the sense of belonging to a place slowly giving way to sense of belonging to a communications network  Can construct your own “at-home” environment, regardless of physical space  Can call anywhere o Family: benefits of mobile phone: encourages individual thought and external support networks for family members  E.g. abused children or spouses  Allow family members to get a hold of each other  Problems (unintended consequences – dysfunction):  Collective identity of a family or people living at the same place diluted o Parents speak less to children’s friends  Fewer discussion about friends with children  Thus, the identity of the family unit becomes less about “oneness” and more about “many-ness”  Fragmentation of the household  Work to home conflict -? Depression/alcohol consumption  Other problems  Concern over privacy o Camera phones; loss/theft of information  Easier to track people  Impact of mobile phones on human identity: o Cultural political identity  Local campaigns can reach a larger number of voters by sending text messages  Flash mobs  SMS for religious purposes (medium for prayer)  Informing students about important events of even danger o Mobile as fashion  Status symbol to have a cell phone  Fashion accessories o Use as
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