SOCI 2P98 Lecture 9: comm 2p98 feb 2nd
22 Feb 2016
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Document Summary
The logic of advertising mass advertising changed the nature of the media industries in canada media outlets in canada 1898. Canadian population-5. 4million daily newspapers- 116(french and english) weekly newspapers-850+ magazines-240+ newspapers served- one of the major political parties magazines served- religious faiths, occupations, associations and clubs, hobbies. How are media outlets financed in the 1890s: read subscriptions and single issue sales (roughly 70% of revenuce in 1890s, political patronage a)contracts for government printing work b)contracts for government ads c)contributions from party members, advertising. Newspapers:mainly local ads prior to 1890, national advertising grows after 1895. Magazines: shunned advertising until 1900then, sought national advertising. When they promote themselves to audiences, they emphasize the quality of their content. When they promote themselves to advertisers, they emphasize the quality of their audience. Market segmentation in canada market research collected data that advertisers and agencies believed were more important to consumer choices: geography 2. language/ethnicity 3. class/social standing 4. gender 5. age.
