SOCI 1F90 Lecture 5: Lecture 5 media.docx
23 Apr 2012
School
Department
Course
Professor
Document Summary
Receive between 3000-5000 product impression per day. What are our perceptions of people who purchase specific labels. In brock we have one brand that you see all around the school. Because of this brand marketing we have become mindless consumers. When you see bmw and audi you see nice cars you should have wealth for. Celebrity culture popularizing certain people who society says has certain attributes that make them exceptional. In history people used to have talent and positive attributes: now you are famous for no other reason (paris hilton is famous because her parents have money, because she released a sex tape and people followed her around) Killing us softly video: women sex objects, bodies shown in pieces, sells normalcy, tells us what it means to be good looking, ridiculously thin, flawless, big breasted, sells what is actually impossible, attempts to rectify the problem.
