SOCI 1F90 Lecture Notes - Lecture 16: Cultural Studies, Consumer Capitalism, Home Improvement
Document Summary
Institutions produce and disseminate information, images, and sounds on large scale. Ideological points of view (propaganda?: diverse viewpoints (?) o, advertising o. Marxism culture and media are sites of ideology and propaganda: ownership and control dictate content. Cs power/social class focus combined with culture as dynamic process. Rather, dominant power relations/ideologies encoded in cultural texts. Categorize social groups: reinforce norms o, deine public issues, acceptable/unacceptable. Ex. consumer capitalism: happiness = new consumer goods, home improvement = consumption o. Cultural studies media as force that shapes societal power relations. Catch-all category real people : games, dating, makeover, talent, court, sitcoms, celebrity variations, charity, lifestyle with expert guidance. People portray themselves o: not usually ilmed on a set, no script o. 2000 survivor #1 america prime time o. Cbs million ad revenue over 3 episodes. Tv ratings (march 9, 2016), adults 18-49, 2 top shows were survivor and the voice (>9 million viewers each)
