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Lecture 3

SOCI 2P00 Lecture Notes - Lecture 3: Employment, Mass Communication, Collective Identity

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SOCI 2P10 October 1, 2012
Browne and Keely multiple choice
Seminar readings multiple choice
On what we have learned til now
*** know names
Short answer/long answer -> mainly from lecture
Write in pen
Multiple choice 10 ->2pt each
Mass Communication vs. Mass media
MC: the transmission of messages by a person or group through a device to a large audience
(e.g. posting flyers about an upcoming protest)
MM: devices designed to communicate messages
Communication of ideas go as far back as the upper Paleolithic era -> paintings in caves
The ability to truly reach a mass audience started with Gutenberg’s printing press (1450)
Mass communication -> even more possible with the advent of newspapers, telegraph, moving
pictures, TV, and internet.
Traditional vs. New Mass Communication
Traditional (radio, newspaper, TV)
o Push content to their audience
New (internet)
o Enable consumers to pull content that they are interested in
Even traditional forms of mass communication technologies allow for the audience to pick and
choose what they want to pay attention
Cell Phones
2002- # of people with cell phones worldwide surpassed with number with fixed phone lines
Cell phones “give sers the impression that they are constantly connected to the world
outside and therefore less alone” (Srivastava)
Loosing cell phone described by 46% of cell phone users in a study from UK as a form of
bereavement (grieve) [Ravelli and Webber]
Allow individuals to stay connected but:
o Criticism:
Poor spelling and grammar
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