SPMA 1P91 Lecture Notes - Lecture 19: Social Desirability Bias
16 May 2016
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Is a systematic attempt to answer questions to gain knowledge. Applied: where practical answers are found to real world problems (ex. Basic: a curious researcher will have a question. The answer advances the knowledge base of a subject area. (ex. A strategy to link your research question to the choice of research method and desired outcomes. Experiments: compare the results with a treatment and without, like chocolate milk vs. water after a workout. Focus groups: ask questions of 5-10 similar people to get their views. Ethnography: studying natural settings in the field. Understanding us college football tailgating culture by going to tailgates to both interview and observe. Quantitative: numbers that can be statistically analyzed to help answer the research question (billy bean in moneyball) Qualitative: words that can be thematically analyzed to help answer the research question (ex. Are key concepts defined? (a study of loyal fans) How did you pick your research sample (resulting in bias?)
