SPMA 1P91 Lecture Notes - Lecture 12: Baseball Stars, Voicemail, Organizational Culture
16 May 2016
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Document Summary
Star pitcher with the nl"s chicago team, starting in 1876. Opened a baseball equipment store near the stadium. Soon after became one of the first baseball stars to use a glove. Of course, his store sold baseball gloves, so we can view this action as pioneering the use of athletes to endorse products. 5 p"s of marketing (place, promotion, products, public relations, price) He soon began to manufacture baseball equipment under the spalding brand, a brand that survives to this day. Using his nl connections, he became the exclusive provider of their balls, giving his brand official status and making his competitors look like pretenders. Text book says there are five main components to a professional attitude: ethical decision making. You must understand expectations and recognize norms that regulate group members text pg 42. Ottawa sens sales staffers don"t take a break to watch daily practice: critical thinking skills.
