SPMA 1P94 Lecture 7: Unit 2, Module 7
24 Jan 2018
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To give information or good news to the reader, or to reassure the reader. To have the reader hear the message, understand it, and view the information positively. To reduce or eliminate future correspondence on the same subject. To create a good image of the writer. To initiate or build good relationships between the organization and its audiences. A summary can be positive when you are sending glowing sales figures or persuasive when you want the reader to act on the information. Readers may feel neutral about assembly, safety, and fire drill instructions. A collection letter is persuasive; it becomes negative in the last stage when you threaten legal action. Summaries in a summary of a conversation for internal use, identify: Give any good news and summarize main points. Present negative elements as positively as possible. Use goodwill ending that positive, personal and forward looking. When you want readers to view your policies and your organization positively.
