SPMA 1P94 Lecture Notes - Lecture 10: Pathos

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P94
• Professor: Julie Stevens

Document Summary

Motivate your audience to respond positively and therefore are better able to accomplish your goals. Audience benefits are advantages for the audience when. Connect to readers emotions (through a story) Motivate the reader to feel positive about you. Convince the reader he/she can will be rewarded. How do i identify audience benefits: use paiboc, analyze your reader, consider your readers needs, translate features into benefits. Identify the obvious features of your product or policy. The think how these features might benefit the audience. How do i decide which benefits to use: think of the feelings, values, needs and fears that may motivate your reader, identify your audience"s level of motivation based on maslow"s hierarchy of. Needs: then identify features of your service, product, or policy that meet those values or needs. A feature is a part of the product or service while a benefit results from using the feature. These three principles guide your choice of reader benefits.