SPMA 2P07 Lecture Notes - Lecture 1: Common Sense Media, Natural Science, Content Analysis
19 Sep 2016
School
Department
Course
Professor
Document Summary
What is research: a way to nd answers to questions. Natural science: examines the physical and material world. Social science: involves the study of people. What is social research? research that seeks to answer questions about the social world. Why could an inter-organizational alliance fail: isaacs army/we are ready alliance. Why would someone once a fan of team y no longer support: the league, not the team, life happens. Men/women on thanksgiving: common sense, media myths. Canada didn"t make hockey, hockey made canada: personal experience. None of these alts are necessarily scienti c. The scienti c community: collection of ppl who practice science, all bound together by a shared set of norms, behaviours and attitudes, these professionals more speci cally share ethical principles, beliefs & values, techniques and career paths, research in uencers. Steps in research process: select topic, focus question, design study, collect data, analyze data, interpret data, inform others. Dimensions of research: how research is used.
