SPMA 3P65 Lecture Notes - Lecture 1: Thorold, Meridian Credit Union, Goodlife Fitness

• School: Brock University
• Department: Sport Management
• Course: SPMA 3P65
• Professor: Cheryl Mallen

Document Summary

Sponsors enjoy the opportunity to network with other sponsors of the same team/company. Mobile apps + social media are way of future marketing. Sport marketing process: planning u(cid:374)dersta(cid:374)di(cid:374)g (cid:272)o(cid:374)su(cid:373)ers i(cid:374) (cid:455)our orga(cid:374)izatio(cid:374)"s target (cid:373)arket (cid:894)resear(cid:272)h(cid:895, implementation (cid:862)marketi(cid:374)g mi(cid:454)(cid:863) (cid:1008) p"s + part(cid:374)erships, control evaluation, *contingency framework* Learning objectives: define sports marketing & discuss how the sports industry is related to entertainment industry, discuss consumer-supplier relationship, explain different types of sports consumers. Identify historical trends and significant impacts of sport marketing practices: understand strategic sport marketing process. Marketing: the activity, set of institutions, and processes for creating, communicating, delivery, and exchanging offerings that have value to consumers, clients, partners, and society at large. Sport marketing: specific application of marketing principles and processes to sports products and to the marketing of non-sport product through an association with sport: uncertainty of outcome is critical to core sport product.