SPMA 3P65 Lecture Notes - Sex Doll, Sex Toy, Organizational Chart
Document Summary
The pr image can totally negate immense promotional efforts: orlando predators and inflatable doll night and their bill board campaign as well. 500 dollars to the best sex toy brought in. Exercising good judgement and taste in promotion will prevent negative pr. An organization ensures this by creating a marketing control plan. Ensure the creation and delivery of products that satisfy consumer wants and needs. Nurture and preserve the credibility of the image that consumers hold of both the product and the organization, and. Set a clear direction for all units and personnel. Mission statements and objectives created in light of current market position as compared to desired position. An organization structure that marshals resources to meet objectives. Methods to adjust strategy, structure, and personnel in light of performance. Employee performance standards and criteria that logically link performance to objectives. An optimal organizational chart for the sport marketing function.