TMGT 1P91 Lecture Notes - Overselling, Job Satisfaction, Visual Flight Rules
12 Apr 2014
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Document Summary
Chapter 7 management and marketing: management, entrepreneurship, marketing, tourism is a people industry: tourists, providers, etc, the product is entirely dependent upon people for its delivery. Defined: the process of coordinating work activities, so that an organizations objectives are achieved efficiently with and through people. Yield (revenue) management: an unsold seat is lost revenue, selling the right inventory (hotel room) to the right customer, at the right time, at the right price, rooms retained at premium rates for those who book late. Human resource management: employed management focused on the need for human resources to be provided. Hrm problems in latin american tourism: poor managerial training, no link between education and tourism sectors. Little private sector investment in training: poor foreign language training, poor service delivery training, poor governmental support for training. Low wages in tourism: negative attitudes towards service occupations. Hrm issues in small enterprises (se: fewer than 10 employees.
