VISA 1Q98 Lecture Notes - Lecture 2: Shepard Fairey, Marcel Duchamp, Kitsch
4 Aug 2013
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Document Summary
By focusing on the viewer, we emphasize the practices through which images and media text reach out and touch the audience members in ways that emotionally link them to past experiences. To feel touched by a mass image is to harbor a mistaken understanding of oneself as the individual for whom the image"s meaning is personally intended. Interpellation interpret a procedure in order to question someone or something formally, as in a legal or governmental setting. To describe the way that images and media texts seem to all out to us and catch our attention. One does not need to like or appreciate the dominant images or message to be interpellated by it or to understand the message. It is to know that the image is meant for me to understand, even if i feel that my understanding is unique or goes against the intended meaning of the image. Interpellates the viewer with the promise of an idealized future self.
