BUSI 1402 Lecture Notes - Lecture 4: Bowling Alone, User-Generated Content, Perpetual Beta
14 Sep 2017
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Document Summary
The new www: not only new internet technology, but also new ways to use the web. From static web pages to dynamic, interactive ones. From one way dialogue to group conversations. Linking people to people not just information: web 2. 0 is a social phenomenon, web communities. The user as centre of the virtual universe. Low learning curves: all users can participate, organize, read, write and play online. The web as a platform: harnessing collective intelligence, data is the (cid:374)e(cid:454)t (cid:862)intel inside(cid:863, rich user experiences. Software above the level of a single device. The web as a platform: a platform beats an application every time. Netscape navigator vs. ms-internet explorer (cid:862)the ser(cid:448)i(cid:272)e auto(cid:373)ati(cid:272)all(cid:455) gets (cid:271)etter the (cid:373)ore people use it(cid:863) o"reill(cid:455) 2005. The network effect: web 2. 0 is populated mostly by web services not software, we use these services through our browser, google operates under this principle, google has become a medium itself, especially after chrome.
