BUSI 1402 Lecture Notes - Lecture 5: Employee Engagement, Humberto Maturana, Social Capital
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Winners of web 2. 0: amazon, ebay, google, sap, oracle, cisco, microsoft, salesforce. com, apple, facebook, and rim, online business models moo(cid:396)e(cid:859)s la(cid:449), met(cid:272)alfe(cid:859)s la(cid:449), a(cid:374)d the net(cid:449)o(cid:396)k e(cid:396)a. The observation that over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. The value of a telecommunications network is proportional to the square of the number of connected users of the system (n2) The story of how businesses use technology is about to become a lot more interesting. I(cid:374) his (cid:271)log o(cid:859) eilly defi(cid:374)ed web 2. 0 as: Web 2. 0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: build applications that harness network effects to get better the more people use them.