BUSI 2101 Lecture Notes - Lecture 3: Stress Management, Fundamental Attribution Error, Assertiveness
23 Jan 2018
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Document Summary
Perception is the process by which we select organize and evaluate stimuli in our environment to make it meaningful for ourselves. Helps us make sense of a world full of stimuli by acting as a filter to prevent overload, selecting what input we will attend to, and organizing the input into categories. Perceptual process and its stages: selection is selective attention which is defined as the process of filtering the information our senses receive. Information that conflicts with what we believe is often ignored to conform to our perceptions and expectations. Affected by both internal and external factors: organization - selected stimuli to make it simpler, organized into schemas. Schemas are mental maps of different concepts, events or types of stimuli that contain both the attributes and of the concepts and the relationship among the attributes: evaluation - we interpret information as subjective rather than objectives. Our conclusions are biased by our individual attitudes, needs, experiences, goals etc.
