BUSI 2204 Lecture Notes - Lecture 6: Topnotch, Marketing Mix, Under Armour
11 Apr 2016
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Document Summary
In recent imes we have seen a huge boom in the sports, itness and wellness sector as people have become more self-conscious and want to lead a healthy lifestyle. Under armor delivers products that promise performance to both athletes and also consumers who enjoy physical recreaion on their spare ime. Under armor sells sports equipment, accessories and clothing. The overall market mostly includes young athleic males and females, a litle above average income, consumers looking to have fun or get iter, or even anyone who enjoys the sport that they play. Geographic: under armor has a worldwide approach when it comes to geographic segmentaion. The idea is to sell their products to anyone who needs it. They have six main headquarters, mainly in usa, China, canada and indonesia and the headquarters being spread out enables them to easily serve around the world.
