BUSI 2208 Lecture Notes - Lecture 9: Umbrella Brand, Gatorade, Qr Code
Document Summary
Chap ter 9: managing p roducts and brands. P roduct line a nd p roduct mix. The s e a re a ls o dis tribute d through the s imila r outle ts or fa ll within a give n price ra nge. P roduct mix a nd p roduct line de cis ions. Numbe r of product line s s uch a s ora l ca re , pe rs ona l ca re , hous e hold ca re e tc. Numbe r of ca te gorie s within a product line. E . g colga te ha s toothpa s te , mouthwa s h, de nta l flos s e tc. This is s o to s e ll more va rie tie s. Pe rs ona lity-like tra its a s s ocia te d with bra nds.
