BUSI 2208 Lecture Notes - Lecture 11: Breakcore, Profit Maximization, Intangibility
Document Summary
Chap ter 11: s ervices and nonp rofit organization. S e rvice s - inta ngible ta s ks tha t s a tis fy the ne e ds of cons ume r a nd bus ine s s us e rs. Goods - ta ngible products tha t cus tome rs ca n s e e he a r, s me ll, ta s te or touch. Fe we r s e a rch qua litie s. More e xpe rie nce a nd cre de nce qua litie s. Importa nce of ta ngible cue s to communica te the na ture of s e rvice de live ry. Logo a nd phys ica l s urroundings. Cons ume rs a re pre s e nt during the production if the s e rvice. S imulta ne ous production a nd cons umption.
