BUSI 2400 Lecture Notes - Lecture 4: Customer Relationship Management, Retail
2 Jul 2018
School
Department
Course
Professor
CCR6C9 (attended)
Emily Abdullah 101046039
Haotian Qi 101084681
Lama Elnaggar 101019224
Abdullah Ghader 101082405
Abdullah Notes
● CRM - Customer relationship management
○ Gains insight into the consumers needs, wants, and behaviour
● CRM leverages ICT makes your business stand out
●
1. Enticing existing pet owners to obtain an additional pet
●B2C websites and Breeders : introducing new kinds of breed species such as new breeds
of cats and dogs and by posting that on B2C websites, existing potential customers
might be interested to own an additional pet.
●Utilize B2C websites to showcase a variety of pets and breeds available from
both pet stores and breeders - give pet owners quick access to options for
possible additional pets
●Provide specific databases within B2C websites that filter out different pet options
●Ex) customers that prefer pets from pet stores than breeders or vice versa,
customers with allergies can search its databases for hypoallergenic pet options
or vice versa
●Goal with utilizing B2C websites and breeders, and databases is to make things
more efficient for the customer to adopt a pet/
●Pet Store and B2C websites : using the data from pet store and B2C websites
can help petGRO establish an appropriate pricing of pet food and accessories
that is similar to the current market
2. Enticing persons with no pets to obtain a pet
●Utilize B2C websites and provide benefits of owning a pet advocated by
veterinary services and wildlife monitoring services
● Pet Supply vendors can feature B2C websites that
●Through provincial human health records, which petGRO advertising
department can analyze the number of people who recorded an allergy to pets so
that it avoids targeting that segment of people.
●Through Municipal Licensing Services (MLS) we can gather data on the pet
populations in the area along with their breed.This can help us tailor PetGRO
services to the popular breeds in the area
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Gains insight into the consumers needs, wants, and behaviour. Crm leverages ict makes your business stand out: enticing existing pet owners to obtain an additional pet. B2c websites and breeders : introducing new kinds of breed species such as new breeds of cats and dogs and by posting that on b2c websites, existing potential customers might be interested to own an additional pet. Utilize b2c websites to showcase a variety of pets and breeds available from both pet stores and breeders - give pet owners quick access to options for possible additional pets. Provide specific databases within b2c websites that filter out different pet options. Ex) customers that prefer pets from pet stores than breeders or vice versa, customers with allergies can search its databases for hypoallergenic pet options or vice versa. Goal with utilizing b2c websites and breeders, and databases is to make things more efficient for the customer to adopt a pet/
