BUSI 2400 Lecture 3: CCR3C9
2 Jul 2018
School
Department
Course
Professor
CCR3C9 (attended)
•digital products don’t exist anywhere except in a warehouse
•There’s only one copy of them
•Everyone is sold a brand new copy of the original
Consumers pay for shipping
● Broad Elements - Traditional commerce
● Broad Elements - E-commerce (physical goods)
● Broad Elements - E-commerce (digital)
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Ccr3c9 (attended: digital products don"t exist anywhere except in a warehouse, there"s only one copy of them, everyone is sold a brand new copy of the original. Given petgro"s core competencies and brand recognition, list 6 digital products that petgro could sell: pet diet tracker, spetify, music app, pet gps tracker. 5: petguide instapet, social platform for pet owners to share their experience owning pets recipet, database of pet recipes. Pick 1 digital product listed above to answer the following questions: instapet. Raw materials -> production -> finished goods (digital storage) -> digital distribution channels. Customer customer transaction. Get exposed to experiences from other pet owners that share their experience on the platform. Customer could make new friends from this social platform. When one customer have a lot of followers then they can use their own account make profits, for example posting some their own advertisement.
