BUSI 2701 Lecture 2: BUSI 2701 Week 2 CH. 3 (Page 1)
Document Summary
System of values and norms shared among a group of people. Having cultural awareness and knowing about the cultural circumstances of your society can either help you save money, or prevent making mistakes. No consumer products can afford to make mistakes in an insanely competitive cultural market. Society: a group of people who share a common set of values and norms. Values: abstract ideas about what a group appears to be right and desirable. Norms: the social rules that governs people"s actions toward one another. Mores : central norms in a functioning society and social life. There are many differences between countries as to what is perceived as mores. Example: drinking alcohol in public (canada (offence), china (nothing), saudi. There isn"t a strict one-to-one correspondence between society and the nation state. They may contain a single culture or several cultures.
