Class Notes (1,000,000)
CA (600,000)
Carleton (20,000)
BUSI (700)

BUSI 2701 Lecture Notes - Cross Product, Yokohama Rubber Company, Franchising

Course Code
BUSI 2701

This preview shows half of the first page. to view the full 3 pages of the document.
Lecture 9: Entry strats
Basic Entry Modes
- Exporting
oAttractive: avoids costs of ops, helps exp curve and location economies
oUnatract: lower cost mfg locations, high Transpo, tariffs, agents may not act in
foreigners best interest
- Turnkey
oHandling a client and walking them thru
- Licensing
- Franchising
- Establishing a joint venture with local
- Establishing a new wholly owned subsidiary
- Acquiring an established enterprise
Numerous factors of influence
- Tranpo costs
- Trade barriers
- Pol risks
- Econ risks
- Costs
- Firm start
Foreign market entry decisions
- Favourable
oPol stable
oFree market system
oLow inflation
oLow public sector debt
You're Reading a Preview

Unlock to view full version