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BUSI 2701 (24)
Lecture

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Department
Business
Course
BUSI 2701
Professor
petercowan
Semester
Fall

Description
Lecture 9: Entry strats Basic Entry Modes - Exporting o Attractive: avoids costs of ops, helps exp curve and location economies o Unatract: lower cost mfg locations, high Transpo, tariffs, agents may not act in foreigners best interest - Turnkey o Handling a client and walking them thru - Licensing - Franchising - Establishing a joint venture with local - Establishing a new wholly owned subsidiary - Acquiring an established enterprise Numerous factors of influence - Tranpo costs - Trade barriers - Pol risks - Econ risks - Costs - Firm start Foreign market entry decisions - Favourable o Pol stable o Free market system o Low inflation o Low public sector debt o Few established competitors o Unsatisfie
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