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BUSI 2701 (24)
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Department
Business
Course
BUSI 2701
Professor
petercowan
Semester
Fall

Description
Lecture 10: Global Marketing Marketing Mix - Product - Placement - Promotion - Pricing Market segmentation – identifying distinct groups of purchasing behaviour - Geography - Demography - Socio-cultural factors - Psychological Consumer Needs Depend on: - Cultu
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