BUSI 3102 Lecture Notes - Lecture 3: Universities Admission Index, Collectivism, Femininity

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13 Aug 2016
Department
Course
Week$3$
$
National(Culture$
Culture$is$a$complex$behavioral$term,$principally$containing$values$such$as:$knowledge,$
beliefs,$art,$moral$norms,$laws,$customs,$and$other$capacities$and$habits$man$acquires$in$
being$a$member$of$society.$
Values:(Basic$convictions,$that$make$people$behave$in$a$certain$way$according$to$their$
personal$and$social$point$of$view.$
System(of(Values:(Hierarchy$of$individual$and$group$values,$based$according$to$their$
intensity,$within$a$person,$an$organization$or$a$society.$
$
Degree(of(Foreigner(Culture(Adaptation$
Culture$Imperative:$Customs$and$business$expectations$that$need$to$be$followed$by$
people$to$have$good$relationships$and$social$success.$
Cultural$Option:$Behavioral$and$customs$areas$that$foreigners$may$want$to$adjust$or$to$
take$part$in,$but$that$are$not$mandatory$
Cultural$Exclusiveness:$Customs$and$patterns$of$behavior$that$are$exclusive$to$the$
original$people$or$the$country$and$foreigners$are$excluded$from$it.$$
$
Organizational(Culture$
The$basic$assumptions$and$beliefs$shared$by$members$of$an$organization.$These$beliefs$
operate$unconsciously$and$are$defined$in$a$basic$taken-for-granted$fashion$of$an$
organization’s$view$of$itself$and$its$environment.$
$
Principal(Cultural(Attributes(of(Collectivism(and(Individualism$
Collectivism:$National$attribute$of$the$culture$describing$a$close$social$relation$where$
person$expect$to$form$part$of$a$group$that$cares$for$them$and$protects$them.$
Individualism:$Grade$to$which$society$values$personal$goals,$autonomy,$and$privacy$over$
loyalty$and$compromise$to$a$group,$collective$activities,$social$cohesion$and$intense$
socialization$
$
Principal(Cultural(Attributes:(Decision(Making(approach(Masculinity/Femininity$
The$Masculinity:$side$of$this$dimension$represents$a$preference$in$society$for$
achievement,$heroism,$assertiveness$and$material$rewards$for$success.$Society$at$large$
is$more$competitive$
Femininity:$stands$for$a$preference$for$cooperation,$modesty,$caring$for$the$weak$and$
quality$of$life.$Society$at$large$is$more$consensus-oriented.$$
$
Principal(Cultural(Attributes:(Long-term/Short-term(Orientation$
Grade$to$which$values$and$behaviors$are$orientated$to$the$future$(saving$persistence)$in$
contrast$to$the$present$(respect$for$tradition$and$social$obligations).$$
$
Principal(Cultural(Attributes:(Uncertainty(Avoidance$
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