BUSI 4205 International Marketing September 12,2012
Go to library for BUSI 4205
Exam/midterm questins wont be based on definitions/terms but more so in
concept applications or study cases.
-AB Proposal is due on class 4, can send list of articles and have it pre
approved by the prof.
comprehensive: pick a product, choose a target market, so a market doesn’t
have to be necessarily one country. 40% of your grade, proposal due on
class 4 (4%) 22% for paper 14% presentation
to work with a specific company, with an actual real product!
-Choose your comp project first, and then your annoted bibliography
-AB: distribution strategies in Japan , focusing on distribution channels in
-Advertising to the UK
-Target market segmentation focused: psychographic and has applications
to international marketing