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BUSI 4205 (5)
Lecture

Class 4.docx

4 Pages
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Department
Business
Course Code
BUSI 4205
Professor
Jason Baillargeon

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10/3/2012 5:26:00 AM Market research: -complexities that can arise would be: misinterpretation, wine made in sicily it evokes the Sicilian landscape….when its made by Sicilians they think of the mob the people. The research process: Factor analysis: u ask a agroup of people a series of questions from there u run a data analysis.psychographic are more for consumer behavior -model baseds analysis: independent nd dependent variables (would u recommend it to ur friend) transfer quanititative research to categories….so they can draw a conclusion Qualitative research: its good to conduct that first to give u an idea on what to look for when u conduct quantitative research. What if u have two subgroups in a focus group: u can identify the two differences SMEs can lever
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