10/3/2012 5:26:00 AM
-complexities that can arise would be: misinterpretation, wine made in sicily
it evokes the Sicilian landscape….when its made by Sicilians they think of the
mob the people.
The research process:
Factor analysis: u ask a agroup of people a series of questions from there u
run a data analysis.psychographic are more for consumer behavior
-model baseds analysis: independent nd dependent variables (would u
recommend it to ur friend)
transfer quanititative research to categories….so they can draw a conclusion
Qualitative research: its good to conduct that first to give u an idea on what
to look for when u conduct quantitative research.
What if u have two subgroups in a focus group: u can identify the two
SMEs can lever