CGSC 1001 Lecture Notes - Lecture 15: Herd Behavior, Veganism, Clustering Illusion
10 Nov 2018
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The anchor is what you compare to when you evaluate. Restaurants will put a very expensive item on the menu, to make others look reasonable. If men look at lot of pictures of beautiful women, they will rate their wife as less attractive. If you are observing two things at the same time, you will focus more on their differences when evaluating. Distinction bias: things appear more different when viewed simultaneously. You believe things because everyone around you believes the same thing. This is why cults try to keep you from talking to people not in the cult. The herd instinct is believing what everyone else does to avoid social conflict. E. g. , someone is vegan just because their partner is. When you watch the news, you tend to think they are hostile to your political views. People will demand more to give up an object than they were willing to pay to get it.
