CHST 2000 Lecture Notes - Lecture 8: Lake Forest, Illinois, Steve Reich

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Preferences for pink and blue: the development of. Color preferences as a distinct gender-typed behavior in toddlers. The authors evaluated preferences for gender-typed colours and compared them to gender-typed toys. They used colour cards and neutral toys in the gender-typed colour category. The gender-typed toy was assessed using a parent-report questionnaire. A gender difference in colour was present between the ages 2-3 years old. Gender- typed color preferences were largely uncorrelated with gender-typed toy and activity preferences. The findings where that sociocognitive influences and playing with gender-typed toys contribute to the toddler"s gender-typed colour preferences. It adds another dimension to the children picking coloured toys aspect as it is very important to know if the parents are a factor of the child"s colour choosing abilities. The authors are credible because the article is from the archives of sexual behaviour which is a published journal. Pretty in pink: the early development of gender- stereotyped colour preferences.

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