COMS 4502 Lecture Notes - Lecture 2: Daniel Carcillo, Kfc, Earned Media
22 Sep 2016
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September 21st connecting with your audience. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. Keep it short, have a great title, have a great lead. 92% of consumers want brands to make ads feel like a story deliver content that is linear and expresses a clear narrative. The brain processes images 60x faster than words show, don"t tell. Our brains are hardwired to respond to a story we crave stories like children crave candy. Subway jared: for a year he only ate subway sandwiches and lost 200 pounds, a local subway franchise owner saw this and used him to market. Subway: he made millions being the official spokesperson for subway, in 2015, he was charged with possessing child pornography. There is a danger in tying a person"s narrative to a brand.
