Class Notes (839,092)
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COMM 1101 (114)
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Lecture

Advertising History.docx

2 Pages
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Department
Communication Studies
Course Code
COMM 1101
Professor
Allan

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Recap from last class History matters…it is important to think about media from a historical standpoint  because: • We have to look at why we think about media as controlling and making  propaganda • Old and outdated theories of media are still prevalent today st Comm 1101 – 1 Oct Lecture Notes In Britain, in the 19  century, there was a radical news press targeted at the working  class. They had a lot of politically relevant stories. Alongside this, there was also a  mainstream paper targeted at the middle class. Advertisers preferred to put their ads in  the mainstream paper because they wanted to attract the middle class. The working  class papers rapidly became extinct because they couldn’t compete with the  mainstream ones (they couldn’t print enough pages, couldn’t charge the same low  price as middle class papers as they had less circulation). In America, the readers were all voters and citizens. The news discussed at first were  left and right wing (political), but then changed to more industrial and business­ oriented news – less politics was covered, as people wanted journalists to be objective  and not put their opinions on paper. But after this, media audiences ended up  becoming consumers (refer to slide). Overall, news became friendlier towards  advertisers and less friendly towards its readers. One thing that hasn’t changed is that the
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