Comm. 1101 – 15 Oct. lecture
Corporates & Communications
Target is the new Zellers in Canada – it has bought them over, and all the Zellers
stores will soon become Targets.
They give every customer a personal guest ID code and keep track of all your
purchases, returns/exchanges, payment methods etc. as well as some other info (see
slide). They make a “profile” on each customer.
Target also works with other companies to purchase more info about you. They get
them from places like the magazine houses you subscribe to, Facebook etc. They
justify it by saying that although it benefits them; it also benefits you…they say they
are able to send you coupons and info about products they believe you may be
At moments when you’re most vulnerable or at times of major changes in your life
(pregnancy, marriage, college etc.), Target knows what’s happening and takes
advantage of the change in your shopping habits.
They once took Temple U students for a midnight shopping spree (see slide).
• Capitalism is the main economic structu – so many goods are produced,
companies have to create demand for them.
• Choice, or the illusion of cho – for example, choos