Class Notes (834,936)
Canada (508,830)
COMM 1101 (114)
all (17)
Lecture 5

lecture 5 note.docx

3 Pages
Unlock Document

Communication Studies
COMM 1101
All Professors

th Communications Oct 15 2012 Advertising and Media - Advertisers support the media and all of the format - Because of this it has a strong impact on how media works - Corporate owners have a large impact - 1 influence  ways the journals censor themselves, self s=censorship (containing only certain part, etc) nd - 2 influence  agenda-setting (certain stories get told, certains don’t) - It’s about reaching people that they want to reach - Eg. Sections of the newspaper  Are they the top 5 that we NEED to know?  They’re the top 5 that appeal to advertisers - 3 influence  readers as consumers (you’re being spoken to more as a consumer that a citizen  We see more non political news, sensational news (sex scandals, crime), certain groups of people are excluded - As advertisers increase, its not just news and newspapers  Spreads to TV, internet, and more than just news - Narrow casting  targets people who are most likely expected to by their product - Advertisers target things towards us (google, youtube, show things that they think we like) Target - Has been collecting info on people who have gone to their stores - Keep tabs on what you buy -
More Less

Related notes for COMM 1101

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.