COMM 1101 Lecture Notes - Lecture 8: Search Engine Optimization, Web Browsing History, Mark Cuban
Document Summary
Information industries (cloud, internet) developed, how they operate and how your use is meshed into that industry. Ceruzzi, carr, and the professor"s information: take another step and think about what options we have in responding to these industries. Why do we use them in this way: carr talked about how marshall mcluhan and his views on dealing with these industries. Apple could interrupt the way google does business, especially if people are purchasing mobile devices. The lesson of the puzzle: think about our default settings, pay more attention to the services, where they come from and look at the different options. The web: physics, building communication functions to make networks easier to use, make science work better, earliest servers were held in physics laboratories. Google: search engine optimization, leader in technology, advertising / media, they seem like a software company.