COMM 1101 Lecture Notes - Lecture 1: Movable Type, Mass Communication, Le Corbusier

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An extension of human being (mcluhan) / intellectual tool (carr) Medium is singular and media is plural. The medium is the message - mcluhan. The content of a medium is always another medium. The real message is not its content but the medium itself the way it changes us and the. Helps us to experience the world differently. A normal light doesn"t have any content. Allows eyes to receive information by giving us light to see the things around us. It pushes the darkness away control the temporality of the world for ourselves, way it changes the society that uses it changing our sense ratio and our perception of the world. An armchair is a machine for sitting in - le corbusier. When objects are tied to certain objectives, their effect can be powerful on how we view the world. Time-biased media: last a long time but have limited research. Space-biased media: circulate widely but have a limited shelf life.

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