COMM 1101 Lecture Notes - Contextual Advertising, Ad Blocking, Adwords

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Chris Russill

Document Summary

Lecture 4: age of persuasion i: it"s an ad, ad, ad, ad world. What gets shown, what doesn"t: in terms of how it delivers content to the consumer. Need to think of media in terms of how it sells audiences to advertisers. The environment in which we consume media: movies theatres, trailers and posters, others ads everywhere, brand integration within film, exposed up to 50-80 ads in approximately a 2 hour period. Paid product placements within tv shows or movies. Channel branding: add a logo to a video. Perimeter ads in sports stadium; events somehow related to those companies. Sometimes entire content of a show can be worked around a product. It"s not that ads are good or bad, it"s about the manipulation of children into buying something. Parents are more likely to buy a product if a child persists/nags.