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Lecture 8

Lecture 8: Media and Globalization

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Communication Studies
COMM 1101
Chris Russill

Lecture 8: Media and Globalization Lessons From Kony 2012  Idealism o We have the power to control what we talk about o What are we going to do with that power?  Activism o Supreme use of social media to gain attention and promote activism  Global change o Unprecedented in its potential Critiques  Simplification (oversimplification?) o Errors of context o Simple ideas of right and wrong o Action can be taken based on a one-sided version of events o Promotes action without encouraging you to learn more from other perspectives o Nature of media content to reach us; if you want people to pay attention, what you need is simplification  Western solutions to nonwestern problems o Always inadequate o Some African bloggers have said “leave us alone and let us solve our own problems” o Is a military solution really the best way? o Is it evident that Invisible Children is the best charity to donate to if you want to make a change?  Activism? Activism or Slacktivism?  Slacktivism: feel-good online activism that has zero political or social impact  Feel like when you Like something on Facebook you’ve done something and your job is complete  There is a decline in participation Relationship Between Media and Globalization A. Technology: Space and Time  Alters our sense of space and time  One of the most important consequences has been how space (physical distance) has been overcome  Transportation around the world in ordinary; immigration, etc.  Transmission of communication makes the world seem small  Distance between sender and receiver is unimportant; speed of transmission  Distorted our sense of time: Communication is instantaneous, never ending, normalized expectation of 24/7 information availability, had us question McLuhan’s ideas from the 60s (global village and medium is the message)  For McLuhan, our relationship to the world was improved by global media; didn’t matter what the content of a message was, but our lives were enriched and expanded by the increased access to the world  Prime technologies for communication: satellite and Internet  Key moment in understanding of global media came in the 60s with space travel of the USA and Soviet Union; first images of Earth as seen from space  First image of the globe; myth of photographic truth; no longer any doubt that the globe was within the power on humans and nature was conquered by human ingenuity  Symbolized global unity and harmony, and global consciousness  After the telegraph was invented, the world changed and information could flow; made world smaller, erased national rivalries, contributed to establishment of world peace  Expansion of political powers over greater distances  Paradox: the big six; a lot of the same ideas start to converge/homogenize; global awareness doesn’t always transla
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