COMM 1101 Lecture Notes - Lecture 4: Movable Type

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What is a medium (is singular: an extension of human being (mcluhan) / intellectual tool (carr) Don"t think about the content it doesn"t help you answer whats going on with the medium. Content of the medium is always another medium. You control the darkness: constraints and affordances. Time bias media and space bias media. Time bias medium lasts a long time but has limited reach. Time bias media usually has a decentralized society. Space biased media circulate widely but have a limited shelf life. Society is dominated and centralized by space biased media. Each medium invites you to interact in certain ways. Constraint and affordances example a armchair and a lounger (one invites you to sit a certain way and constrains you in others) Example unpleasant design (city bench that doesn"t allow you to lie down: three facets (grossberg et al. ) From interpersonal to mass communications: language and writing. Korean is unrelated to any writing system.

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