COMM 1101 Lecture Notes - Lecture 5: Conspicuous Consumption, Unique Selling Proposition, Consumerism

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Document Summary

Transformation from a society of producers to a society of consumers. Consumers = consumption power that helps the economy. The industrial revolution started it all (mass production = you have to find markets that can buy what you make) Comes from abbreviation of animadvert, to turn the mind or attention to, pay attention or attend to, to observe or notice. One dimension of marketing (the 4 p"s of marketing product, price, promotion, place) Part of larger category of promotional communication . Promo comm focuses on producing a behavioural effect. It subsidizes and supports economic media production. Involved in society maintaining and developing media. The sale of ads in newspapers make it cheaper for us. Want to hook people into values that they want them to believe in. Promoting certain values as normal everyday in the circulation of society. Most common mediated messages exposed to more messages people see ads of sources that aren"t influential.

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