COMM 2000 Lecture Notes - Lecture 4: Tim Hortons, Ethnography, Participant Observation

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Okay, so today we are looking at the second part of ethnography and participant observation. I just want to show you two short youtube clips first, i find they are helpful in describing methods. Ethnographies are used in an applied sense and we are going to see this in an applied sense. Ethnographies are used by scholars to get into some specific issues. Video #1: you can see from this description that a startup company will not be able to afford having an ethnographer on staff but certainly large companies may. She is explaining that what we do everyday is to a small extent what ethnographers do. Video #2: this is talking about participant observation within an ethnography. Another element is that in this heightened sense of observation, the other element is that our goal is to see the world within the subject"s point of view.

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